A parent who watches her child play such a game could even be secretly pleased at how healthy the game is. Upon looking closer though, any parent could quickly realize that the "game" cleverly pushes some unwholesome snack, junk food or other child-targeted product. When marketers make their own apps and games to target children with wherever they use technology, it can become very difficult for parents to instill any principles in children of choosing a responsible diet. The worst part of course, is that children who like to play video games
The first lady is concerned enough with this kind of tactic that the White House Task Force on Childhood Obesity has squarely placed the blame for the weight problems faced by America's children on these unfair marketing practices. And the Federal Trade Commission has a study coming out on what it thinks of these tricks, too.
For the longest period of time, television was about the only medium that marketers could reach children by. Since television has been around for this long, the government has had time to evolve rules to restrict what these companies do to influence children. When children switch to Facebook and video games though, these things are so new that the government hasn't had the time yet. It's up to parents to step in until the government does.
Children are being drawn to these websites to play video games and manufacturers are heavily advertising to them in ways they never would be allowed to on television. Phones and computers happen to be a very personal kind of medium. The user sits close to the computer are holds the phone close to her person. It's a real coup for these companies that they should have access to children's minds in such an intimate fashion.
Do you really want to allow this to happen to your child? You be the judge.